We know that whatever the occasion is, wearing something new always makes us feel nicer and a little more confident. We know that buying something new isn’t always affordable or being smart with your money. We truly believe that you don’t have to spend a lot to look amazing. Thus, we consider ourselves an “honest boutique”. Which means: we promise to always be “honest” with our prices.

We also know that people shop online for two reasons:

1. To buy something that‘s different {something that’s not the same as everyone else or something that’s hard to find} and...
2. Because it’s probably a better deal than it would be to shop in person.

How do we do it? We handpick quality items ourselves and we cut out unnecessary expenses on our part {middlemen, expensive buyers, an unreasonable amount of employees, etc.} to keep costs low.

Because of this, you are purchasing some of the same items from higher priced boutiques, but at a much lower price.

You may see a lot of boutiques initially price their products high, only to later mark these items on sale. We feel that being honest from the beginning is the best policy. Don’t get us wrong, we love a good sale. But we’d like to keep you as a customer by avoiding unnecessary mark ups. And eventhough our prices are great, you will always have the promise of boutique service.


Based out of Southern California, we like to think of our style as “airy” and “light” but we also love ruffles and bows and aren’t keen to being lumped into one classification of style.

Take a look around. Visit our blog. Send us requests or just drop a line to say hello. We love new friends.

                   With lovethe lovenell team.

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